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At first I did not have an idea that a site can be cloned, until I have seen video tutorial on Twitter:
it was a revelation that clicked into the concept of incremental changes in same way mercurial works, just with web site code.
Of course I could not resist to try it out. Gone for zero blog and cloned it.
Ok site was cloned, now customization... Turns out almost everything is customizable!
Great! So, let's blog! ;)